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What’s the deal with bounce rate?

In my years working in website analytics, Bounce Rate has consistently been the most difficult website behaviour metric theme to broach…

5 min readApr 19, 2021

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What’s the deal with bounce rate?

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Orchard
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When the opposite of a good idea can also be a good idea

We are living in a world where vulnerability is disguised, flaws are airbrushed, and weaknesses minimised. Our CVs only promote successes…

4 min readNov 2, 2020

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When the opposite of a good idea can also be a good idea

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Orchard
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Invent Better

Community 101: Brand Community Basics

Welcome to Community 101, a new Social Download series giving you the lowdown on everything you need to know about brand communities

3 min readFeb 11, 2022

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Orchard
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Invent Better

What Taylor Swift can teach brands about social media

Taylor Swift just re-released her 2012 album, Red. To celebrate, here are 5 lessons Taylor can teach brands about social media.

4 min readNov 24, 2021

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What Taylor Swift can teach brands about social media

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Orchard

Has Craig Kelly MP slid into your DMs?

This week David Szanto of Orchard’s Experience Team explains recent SMS communications by the United Australian Party.

3 min readOct 1, 2021

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Has Craig Kelly MP slid into your DMs?

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Orchard
in
Invent Better

Inconsequential? The Benefits Of Sequential Messaging In Social

In Social Download #21, Ben gives us the lowdown on one effective social media strategy — sequential messaging.

3 min readSep 24, 2021

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Inconsequential? The Benefits Of Sequential Messaging In Social

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Orchard
in
Invent Better

The Social Media Outback — What The Aussie Landscape Looks Like

Jack Winter takes us through the social media landscape in Australia, as well as four key channels when it comes to social media strategy.

4 min readSep 3, 2021

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The Social Media Outback — What The Aussie Landscape Looks Like

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Orchard
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Invent Better

Testing, Testing, 1 2 3: Turning The Buzzword Of Testing Into Reality

Digital Strategist Jack Winter looks at the ways you can test in your marketing material and the benefits of an ‘always testing’ mindset.

4 min readAug 23, 2021

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Testing, Testing, 1 2 3: Turning The Buzzword Of Testing Into Reality

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Orchard

Has TikTok tapped your phone?

This week David Szanto of Orchard’s Experience Team looks at the method for TikTok’s content recommendations and addresses any conspiracy…

3 min readJul 23, 2021

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Has TikTok tapped your phone?

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Orchard
in
Invent Better

Inclusive Design: how to avoid gender bias in your experiences

When we talk about designers’ responsibility, we often talk about cognitive bias, dark patterns and ethical design (attention economy…

4 min readJul 7, 2021

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Inclusive Design: how to avoid gender bias in your experiences

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Orchard

Orchard

A creative and technology business based in Sydney & New York. Blending creative & technology to invent better outcomes that make a difference.

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